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Feel America in Durga Puja Count Down! | ||||
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Feel America in Durga Puja Count Down! Troubled Galaxy Destroyed Dreams: Chapter 50 Palash Biswas http://troubledgalaxydetroyeddreams.blogspot.com/
The Hindu Business Line Durga puja celebrationsHYDERABAD The onelakh odd Bengaliswho have made the twin cities their home away from home have geared up to celebrate Durga puja here Those who are slated … » !!!!! Here is an news article about Durga Puja Small Business …SEO, Internet Marketing blog for Small business. … Durga Puja in Kolkata is synonymous with lights and this year too the artists of Chandannagore create …
Will Left get the ‘right" response? Soon after Prime Minister Manmohan Singh declared that the government would “very soon" approach the International Atomic Energy Agency (IAEA) to move forward on the Indo-US nuclear deal, an upset Left announced withdrawal of support to the UPA government. The move ended weeks of suspense on the issue. Now, with the PM declaring that there is no threat to the government’s stability, stage is set for a flurry of activities on the political scene. The Communists had also come down heavily on the government for approaching the IAEA to finalise the India-specific safeguards pact. With more and more support making the number game crucial, the big question is whether the determined Left parties will be able to rock the Indo-US nuke deal boat? Hindustantimes.com brings together the stories that have dominated the popular mood in the recent times. Also read Whither nuclear deal? Convincing them is the key
Indo-US Agreements Nuclear Imaging Equipment
August 20, 2008
First Published: 23:07 IST(20/8/2008) Last Updated: 23:15 IST(20/8/2008) |
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Nothing, not even mushroom clouds, gets nuclear non-proliferation zealots into a frenzy more than talk of spreading enrichment and reprocessing (ENR) technology. This acronym may prove to be the single biggest hurdle to India ending its nuclear isolation when the Nuclear Suppliers Group meets in Vienna today.
The reason is that both technologies pave the way to atom bomb-building. Enrich uranium above a certain point and it’s warhead-ready. Reprocessing lets you strain glow-in-the-dark waste for fissile material. “Non-proliferation experts worry about reprocessing because it allows for the separation of pure plutonium from spent fuel rods,” says physicist R. Rajaraman. “In principle, it can be used directly to make weapons.” Thou Shalt Not Spread ENR Tech is the 11th commandment of arms control.
The fact that the Indo-US civilian nuclear deal leaves the door slightly ajar for India to access ENR equipment has made the New Zealand-to-Norway anti-nuclear axis so noisy in the run-up to Vienna. Their other demands include penalties for nuclear testing and a periodic review to see whether India isn’t N-cheating on the sly.
How enrichment and reprocessing has been seen in the eyes of various countries is a parable on how the Indo-US nuclear deal is understood by different players. For India, getting access to ENR was both a right and a requirement. ‘Full civil nuclear cooperation’ with the US had to include some ENR stuff, though the US doesn’t share this even with close allies. Section 104 of the Hyde Act allows India to get some ENR equipment and material under certain conditions. US proliferation expert Sharon Squassoni complained that the deal made India “a legitimate reprocessing State”.
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Nifty futures end in discount first time Aug
Economic Times - 3 hours ago
MUMBAI: Nifty futures ended in discount for the first in August series as stocks plunged on Thursday on weak global cues and expectations that the rising inflation may push RBI to hike rates again.
Mkts ends in deep red; Bank, Realty down 5% Moneycontrol.com
Finanical, real estate stocks pull down Sensex Business Standard
Sify - Livemint - India Infoline.com - Myiris.com
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India, Nasa tie up for Chandrayaan
Times of India - 20 hours ago
MUMBAI: Preparing to its first unmanned mission to moon, Chandrayaan-1, between October and December, India joined seven other nations to team up with Nasa for the future exploration of earth"s only satellite.
Chandrayaan-I set for launch later this year: Kasturirangan Business Standard
Moon mission The Statesman
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Just feel America!
Feel America in Durga puja Count down!
Banga or Vanga was never a part of Arya varta! It was the land of ASURAS!
Durga was invoked to crush the asuras and capture the Anarya Bhoomi, the Cursed forbidden land for the vaidikee Aryas who introduced Manusmriti and caste system to enslave the indigenous communities.
We indigenous people of Bengal and all over the world, converted into Hindutva, celebrate the defeat and indiscriminate Annihilation of our ancestors. We celebrate our displacement!
With just two months left for Durga Puja, the shopping for the festival has already begun!
In a goodwill gesture that will provide the much-needed relief to tourists, the Gorkha Janmukti Morcha (GJM) announced on Monday that it will not call bandhs during the Durga Puja.
“We welcome tourists during the Pujas and there will be no bandh in that period. If any emergency arises, we will make it public 20 days before,” said GJM chief Bimal Gurung.
The first lot of Nano cars is expected to come out of the factory in Singur, West Bengal, by September-October. On Tuesday, West Bengal"s Industry Minister Nirupam Sen said the first batch of Nano would roll out as scheduled before the Durga Puja.
With Tata Motors having written a confidential letter to Trinamool Congress chief Mamata Banerjee on the Nano small car project in Singur, its Managing Director Ravi Kant has given an update to West Bengal Industry Minister Nirupam Sen.
However, the Nano brand so far does not find a mention in the available passenger car dealership application forms, which ask applicants to give their five-year sales and service estimates for six brands - Indica, Indigo, Indigo-Marina, Safari, Sumo and Spacio.
Just months ahead of the launch of its Rs 1 lakh Nano, the world"s cheapest car, automaker Tata
Motors has started the process of expanding the dealership network for passenger cars. Tata"s passenger car brands currently include Indica, Indigo, Sumo and Safari and would be joined by Nano before the year-end.
In a public announcement on Wednesday inviting applications from prospective dealers, the company said this would maximise their “opportunities, even as Tata Motors constantly expands its portfolio of passenger vehicle products and services, including the recently unveiled people"s car, the Tata Nano".
It is the Black magic of Myth and Legends which hijack logic and sense of History. Indigenous people in Bengal worshipped Kali and Shiva! Durga puja had been always an elite affair associated with Brahminical zamindari! After the first world war, the Zamindars were decaying. Feudal lords had to feel the after affects of war and recession. So called struggle for freedom to liberate the zamindars, Rajas and Nawabs led by the Brahmins was launched to defend the ruling Class interests. And Durga Puja suddenly came into vogue very soon. Public Puja Festivals soon became the greatest Cultural festival first in Bengal, and then countrywide.
Scheduled castes of Bengal were still engaged in Manasa Puja, Gajan, Charak, Baruni, Gassi, Shivratri, Rakshakali Puja and Sheetala Puja, the indigenous rituals involving the forces of nature an the totems! They were never in the sphere of Durga Puja!
I have seen all the dimensions of folk in Tripura, Assam, Manipur,Uttarakhand, Jharkhand, Bihar and UP. but our people have soon forgot Jan, Ashtak gaan, Dole, Charak, Keertan, Zari Gaan, Rupgaan, Bhassan, Ramjatra, Krishanjatra, Naam Jangya, gaan, Baab gaan, Tennath, Sinni and every other ways of cultural behaviour. They disowned the natural forces as Shiva, Kali, Manasa, Sheetala and so on. Very soon they adopted all the caste hindu dieties of Ruling Hegemony as Durga, Ganesh,Rama, Laxmi and Saraswati.They even left Krishna Consciousness and surrendered to Brahminical supremacy. Now they enjoy most their legacy of enslavement and defeat, their displacement and annihilation glorified by Religion, Myth and Legends, superstitions!
I witnessed the changes happening around me while I was a child. In the Terai of Nainital. Where the ejected Namoshudra and Paundra Kshtriya and Malo peasants and fisherman were thrown into the dense uncultivated forest of Gim Corbet fame! it was a land of Plague, cholera and Malaria. our people were not afraid of that. They were not afraid of the Jungle or wild life either. We had the indigenous people from Sundarvan area of Khulna and Satkheera. They worshipped the forces of Nature. I remember the lost legacy of Banabibi most!
Sundarvan-spreading across the border into Bangladesh, the Sundarban is the forest at the delta where the Ganges meets the sea, 2500square km of forest has been declared a tiger sanctuary.Afternoon visit Tiger Project Area for view of wild animals.
Manindra sardar was a Paundra Kshatriya. His mother called my father God father. The Sardar family belonged to Sundarvana area of Khulna and they worshipped Ban Biwi, the reigning goddess of Sundarvan. In west Bengal, while I visited Sudhanyakhali, Pakhiralaya and Gosaba and other Sundarvan areas like Hasnabad, I came across the devotees of Bana Biwi. but our people, the partition victims rehabiliated in refugee colonies nationwide could not bear the legacy.
After breakfast full day sight seeing of Kolkatta-isn’t an ancient city like Delhi with its impressive relics of the past., it’s largely a British creation which dates back only 300 years and was the capital of British India , Job Charnock-a English merchant, kept the name of Kolkatta, later who married with a Brahmin’s widow.Visit for local sight seeing of Victoria Memorial- is a huge white-marble museum, a strange combination of classical European architecture with Mughal influences and the solid reminder of British Calcutta ,visit St.Paul’s Cathedral – is one of the most important churches in India. After visit Kalighat- 500 years old temple of goddess Kali, legend that when Shiva’s wife Parvati’s corpse was cut up, one of her fingers fell here, important pilgrimage site. Lunch at restaurant.
It is evident with Kalighta and Dakshineshwar temples that Durga was not the Goddess of Indigenous people. But Ramkrishna Paramhans, swami Vivekanand and Ramkrishna Mission made the indigenous goddess of nature saving our people from epidemics the goddess of Mainstream caste Hindus. Diwali is now associated with the Goddess.
When the Gods are worshipped, the animals also get a legitimate share of devotion from the worshippers. Think of Lord Shiva. He always moves with Nandi. The sacred bull is revered in every part of the country. Lord Kartik flies on a peacock. By coincidence, the bird is as charming as the heroic God. Ma Durga is found riding either on a lion or a tiger. In the Sundarvan area of West Bengal, a God named Dakshinrai is often worshipped who is believed to be the Lord of tigers. The locals believe that Dakshinrai will drive away the marauding big cats. In many parts of the country, snakes are treated with respect. In fact, Naagpanchami is the occasion to worship the serpents. It is believed that Mansa, the daughter of Lord Shiva, is the Goddess of snakes. Lakshmiji is worshipped along with an owl. Ma Saraswati, the Goddess of learning, is found with swans. Dharmaraj is always accompanied by a dog. If you remember, in the last journey of the Pandavas only the dog went to heaven with Yudhishthir. Yamraj has a buffalo as his Vahana. Ma Sashthi is believed to be fond of cats. Idols of Ma Kali are made with a jackal drinking blood dripping from a severed human head. Omnipresent Narada moves anywhere riding on the Garuda, the king of birds. Many people serve food to monkeys as representatives of Bhagwan Bajrangbali. Similarly, an elephant is the Vahana of Lord Viswakarma. The question is, was the Vahana concept just an imagination of our ancient gurus? Or could it be that the animals were associated consciously with the Lords to spread an important message?
Animals are associated with indigenous aboriginal people. Most of the wild life, specially the snakes and the birds are Totems. These totems were associated with Hindu deities making them more accepatable and using the popular myths and legends to entrap and enslave the indigenous people in the religion of Hinduism cursed with caste system and untouchability.
In the Terai of Nainital, I saw our people giving up Matua religion and Baruni identifying the Scheduled caste legacy. With further empowerment and awakening, they left Gajan and Charak and some of the superstitions involving semi gods, ghosts and spirits which were connected with harvesting. They left Gassi, the indigenous version of Nabanna, the festival of Harvesting.
rather they adopted Durga puja and Sarswati Pujs as posing caste Hindu. i could not distinguish the differences then as I never felt the stings of Caste system in Uttarakhand! I never knew the social fabrics of Bengal completely dominated by Brahmins. Our People adopted durga Puja to identify themselves with the High castes of Bengal as they were so proud of Rabindra, Vivekanand, Nazrul and Netaji. This was a feel of mainstream life and status the dalit Bengali refugees tasted out of Bengal.
I remember those days while my father tried his best to demand and ensure reservation for Namoshudras and Paundrakshtriyas . our people protested vehemently and declared that they were no more Untouchables. They never wanted Reservation as they felt like higher castes and worshipped Durga! Only after LPG introduced with intense Job crunch and anti pathy growing against East Bengal refugees thanks to RSS and Bengali Ruling Brahmins, our people awakened to demand reservation!
Our peopel forgot the History and are never ready to identify with Dravid, Anarya, Asura and Banga!
Now the Market uses it!
The Telgraph, Kolakat reports:
Organised marketing of the annual worship of Durga has begun with a Bengali-owned American company buying the rights to a Calcutta puja that will have Mithun Chakraborty as its brand ambassador.
Every rupee spent on Badamtala Ashar Sangha Puja at Chetla this year will come from the coffers of Media Morphosis, owned by New York-based Adris Chakrabarty. The company will market the event to recover its investment.
The company’s Indian subsidiary, Mumbai-based Manhattan Communications, will start a publicity campaign to attract sponsors in the run-up to the autumn festival. And MLA Fatakeshto Mithun will be the ticket to more eyeballs. On Friday, the actor turned up for the first promotional shoot in Mumbai.
“This is an effort to marry creativity with commerce on a corporate platform. Puja in Calcutta showcases wonderful artistic innovations and we are happy to play a supporting role,” Gautam Majumder, a senior official of the company, told Metro.
“The club has been branding its Puja cheap and we want to scale it up,” he added.
First up would be an SMS contest titled Experience Badamtala with prizes galore to select a theme for this edition of the south Calcutta club’s Puja.
Mridul Pathak, one of the patrons of the Puja, sold the idea of a tie-up to Chakrabarty during a trip to New York earlier this year.
“We tried to impress upon the company that we brought to life some unique themes and won accolades over the past few years without spending crores. Last year, we won eight awards,” said Suvajit Sarkar, the convener of the puja.
A team of company officials, led by Chakrabarty, visited Calcutta in March and held a discussion with the club’s members on Dol Jatra. The deal was signed soon after.
Please just wait Forty Five days for Durga puja Festival!
The Count Down for Mega retail bazaar has begun as soon as the sixth Pay Commission based pay hike is implemented. We , those who are not central government employees and other who have no purchasing capacity as par as the entry into the Open Market demands, have to feel the heat and dust! Ration at home is influenced immediately. Rice, flour, vegetables, edible oils, cosmetics, clothes, fishes, meat.. every day to day commodity is on steep hike. The Urban and suburban Bengalies are not so worried as the find the most expected Hilsa so cheap at the rate of just one hundred Rupees from the start!
On 15 th August Evening, me and wife Savita chose to walk around the market which turned to be as dense as a deep core forest of Humanity affluence! In our locality, we are privileged to have a string of Shopping Mall including Ready Made Centre, Shri Niketan, More and Reliance Fresh. Vishsal stands on BT Road. Spencer is to be launched very soon. Khadim Khajana and another shopping mall of SriNiketan are under construction!Our Posto Baba Journalist friends get Shopping Mall coupons very often and visit around the Metro declaring that shopping was never as good as it is now just like a new heaven!
Ready made centre saw no less than sixteen persons dead suffering from Gas Leak caused by Fire. It is ready to open and the Sale with stock clearance has to draw unprecedented crowd of super consumers. The station Road is so crowdy that you simply can not walk.
The pay scale details are awaited. New recruitment is rarest of happenings in the age of ERS VRS and retrenchment thanks to hire and fire policy. But an old man working in Kolkata GPO declared that day , `I will marry once again’.
Here you are! The Honeymoon has just begun!
You may not bargain at any shop. Lest you would be shown the exit.The logic is Pay Hike! since the government has declared it , we the people have to pay whatever demanded in exchange!
It is the big day for the nuclear deal as the Nuclear Suppliers" Group (NSG) begins a two-day meeting in Vienna. Without the NSG"s approval, India cannot import nuclear fuel and technology from the world.
India is not only Sensex India! Not only Shining India! It is now Hindu super Power! Shopping Malls and Retail Chains make you global where you may chose any thing! Any international Brand. Credit Boom is olready on vogue. You have not to earn for consumption. just keep intact the VISA or Credit Card. Those who have to be benefited by recent or happening pay hike, or personal loan may jump forward and push the Commodity Index upwards!
Regional media and TV channels fed by FDI have turned to be the best agents of the market, we know!
Our new ICONs happen to Sanjay Nirupam, Jade Goody, Rahul Mahajan, Monika Bedi and so on. Ramdeb Baba plays a rare role of Travel aagent with his hyped much Yoga!
Just remember how Ramayana and Mahabharata were used to open the Rural market with promoting TV sets as the most wanted Home appliance!
Just imagine how Internet with MP3 technology plays the gimmick in young minds! Imagine that our children are going to have their on Micro PCS for only Rs Four Hundred!
Imagine that we would be using laptops without hard disk and Pen drives with maximum Memory more than 32 GB would play the IT game! Imagine that Computer Revolution takes over the Mobile and TV!
The Rural sector is already open!
Open are all the natural resources!
Rural production system survives no more!
Rural life is not self sufficient as it has been few decades ago! Green revolution changed the village Life and Agriculture itself. Chemicals and fertilizers played a vital road. now a complete package with chemical hub and Nuclear plant, automation and GM seeds take over. SEZ has changed the landscape and human scape. Reatil chain is going to change the life style.
Durga Puja in Bengal is no more a cultural festival. It is all year round the most super Duper Hit Reality show of Marketing Dewanagee. so, the count Down has begun from the 50th day!Ad campaigns are on! reality shows are on full swing.
our indigenous communities have no escape route as Past is never past for them. The aboriginal communities consisting of SC, ST, OBC and minorities live in superstitions. They live in past. But they aspire to cope with the Present which is physically Future for them. They are annihilated. They are uprooted. Displaced. Deprived. Persecuted. They are ousted from life and livelihood. But they tend to compete with those who have purchasing capacity infinite! And it is suicidal!
We are seized by Mythology as well as Modern times!
Myths do the maximum damage! Just browse any TV channel. The fastest. the super duper. The color. The cable! The News channel. The Musical. The astronomical and the Religious. They emphasise most on the Myths and legends! So a devotee of Sai Baba is declared the khatron Ke Khiladi. All the nonsense is created on name of Aliens and flying causers! Ravan, Rama, Sita, Mandodari, Hanuman and a string of mythological character are chased by the market forces.Superstitions mad real! Crimes become thriller and scandals and sting become the infinite source of entertainment.
All these Nonsense and all the superstitions, laughter shows and reality shows are targeted to entrap the potential consumers hidden amongst us! Purchasing Capacity haunts us as any legend or Myth would! Forget Culture! Forget language! Forget ethics!Forget behaviour! forget values! Forget family and relations. Forget Country and society. You are just an Unit of consumer alienated. here you stand.Do right or wrong whatsoever! Get the Purchasing power. If it is a credit card . So it be. Just enter the market and forget anything else!
Families are broken. Love marriages end so soon. But the Honeymoon continues like UPA Left! No feeling, no love! it is copulation only! No aesthetics, it is Sex only!
You may see so many Hip Lines around you while only before a few decades so many tonnes of News print were wasted to debate on the breast line! The Breast is all Open! Sexy is the most hyped tag! Salawar Kammeez exit and enters Capri! Brands rule our psyche struck by Myths and Legends for ages!
The market uses most the Myths, the legends, the Icons and Religion, our deeper most involvement!They are the hunters out in the dark of our superstitions, belief and religion! They strike most our roots to uproot us!
I am reading once again the so called classic of Tara Shankar Bando Padhyaya, Nagini Kanyar kahini, all about the snake charmers, the VISH VEDEs! All the myths and legends of Manasa Mangaland Padmpuran are used and interwoven in real life encounters! It is so charming and involving!
I am reading and I am dreaming!
Savita called me while I was in deep sleep and was dealing with the Myth of Doom`s day. The Himalayas melted. The Glaciers were coming down and I was just swimming on the waves and running downwards to the Ocean! My body converted into a soul. A ray of light entered into the Black Hole and it was an infinite Journey. My body was revolving like a reptile and I felt so close to a rare experience of meditation! It was like a feel the
KUNDALINI!
Kundalini (ku??alini ?????????) Sanskrit, literally “coiled". In Indian yoga, a “corporeal energy"[1] - an unconscious, instinctive or libidinal force or Shakti, envisioned either as a goddess or else as a sleeping serpent coiled at the base of the spine,[2][3][4] hence a number of English renderings of the term such as "serpent power". Kundalini is considered a part of the subtle body along with chakras (energy centres) and nadis (channels). The overall conception has many points in common with Chinese acupuncture.
Kundalini
From Wikipedia, the free encyclopedia
Yoga and Tantra propose that this energy may be “awoken" by such means as austerities, breath and other physical exercises, visualization and chanting. It may then rise up a subtle channel at the spine (called Sushumna) to the head, bringing psychological illumination. Each chakra is said to contain special characteristics.[5] Yogis tend to attempt this alone, Tantrics in couples, both usually under the instruction of a guru.
When Kundalini Shakti is conceived as a goddess then, when it rises to the head it unites itself with the Supreme Being (Lord Shiva). The aspirant gets engrossed in deep meditation and infinite bliss.[6][7]
http://en.wikipedia.org/wiki/Kundalini
I was awake and felt very angry as savita disturbed in meditation! I decided to have a little KHAINI! Khaini is a product indigenous to India. It is essentially flavored “chewing tobacco". You, born out of Chappel drop when one chappel came to India 30 years back, khainikhor slum dweller of Burrabazar spit everywhere on Calcutta roads!
Savita was irritated!she tried her best to stop me! I was adamant.It is the cheapest Indigenous nasha. Savita is frightened of cancer as we have seen my chhoto Kakima and my father to succumb suffering from cancer. neither of them ever used Khaini!
savita was outraged and Called me CHANDAL!
I declared, ` So I am’!
Then I contested, `I never disturb you in your superstitions, religion and Puja path! I protest the Brahmins and you have developed a Brahmin at home’!
The debate continues!
The gist is that we are never liberated from superstitions, myths and legends! These are the soft most roots in our heart and mind. the market, the global world target it most fiercely!
In Hinduism, the Asura (Sanskrit: असुर) are a group of power-seeking deities, sometimes referred to as demons or sinful. They were opposed to the devas. Both groups are children of Kashyapa. The views of Asuras in Hinduism vary due to the many deities who were Asuras then later became known as Devas. The name is cognate to Ahura—indeed, the Oxford English Dictionary recognises the use of the term in reference to Zoroastrianism, where “Ahura" would perhaps be more appropriate—and Æsir, which implies a common Proto-Indo-European origin for the Asura and the Æsir.
The negative character of the asura in Hinduism seems to have evolved over time. In general, the earliest texts have the asuras presiding over moral and social phenomena (e.g. Varuna, the guardian of Ṛtá, or Bhaga, the patron of marriages) and the devas presiding over natural phenomena (e.g. Ushas, whose name means “dawn", or Indra, a weather god).
In later writings, such as the Puranas and Itihasas, we find that the “devas" are the godly persons and the “asuras" the demonic. According to the Bhagavad Gita (16.6), all beings in the world partake either of the divine qualities (daivi sampad) or the demonic qualities (asuri sampad). The sixteenth chapter of the Bhagavad Gita describes the divine qualities briefly and the demonic qualities at length. In summary the Gita (16.4) says that the asuric qualities are pride, arrogance, conceit, anger, harshness and ignorance.
The Padma Purana says that the devotees of Vishnu are endowed with the divine qualities (viṣṇu-bhaktaḥ smṛto daiva) whereas the asuras are just the opposite (āsuras tad-viparyayaḥ).
Rural markets
From Wikipedia, the free encyclopedia
Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy, for example, in the USA, out of about 3000 counties, around 2000 counties are rural, that is, non-urbanized, with population of 55 million. Typically, a rural market will represent a community in a rural area with a population of 2500 to 30000[1].
Contents[hide] |
[edit] Significance
In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has taken shape. Sometimes, rural marketing is confused with agricultural marketing – the later denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers. Also, when we consider the scenario of India and China, there is a picture that comes out,huge market for the developed products as well as the labor support. This has led to the change in the mindset of the marketers to move to these parts of the world.
Also rural market is getting an importance because of the saturation of the urban market. As due to the competition in the urban market, the market is more or so saturated as most of the capacity of the purchasers have been targeted by the marketers.So the marketers are looking for extending their product categories to an unexplored market i.e. the rural market. This has also led to the CSR activities being done by the corporate to help the poor people attain some wealth to spend on their product categories. Here we can think of HLL (now, HUL) initiatives in the rural India. One of such project is the Project Shakti, which is not only helping their company attain some revenue but also helping the poor women of the village to attain some money which is surely going to increase their purchasing power. Also this will increase their brand loyalty as well as recognition in that area. Similarly we can think of the ITC E-Chaupal, which is helping the poor farmers get all the information about the weather as well as the market price of the food grains they are producing.In other view these activities are also helping the companies increase their brand value. So as it is given above the significance of the rural market has increased due to the saturation of the urban market as well as in such conditions the company which will lead the way will be benefited as shown by the success of HUL and ITC initiatives.
[edit] Strategies
Dynamics of rural markets differ from other market types, and similarly rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer. This, along with several other related issues, have been subject matter of intense discussions and debate in countries like India and China and focus of even international symposia organized in these countries[2].
Rural markets and rural marketing involve a number of strategies, which include:
- Client and location specific promotion
- Joint or cooperative promotion..
- Bundling of inputs
- Management of demand
- Developmental marketing
- Unique selling proposition (USP)
- Extension services
- Business ethics
- Partnership for sustainability
Client and Location specific promotion involves a strategy designed to be suitable to the location and the client.
Joint or co-operative promotion strategy involves participation between the marketing agencies and the client.
‘Bundling of inputs" denote a marketing strategy, in which several related items are sold to the target client, including arrangements of credit, after-sale service, and so on.
Management of demand involve continuous market research of buyer’s needs and problems at various levels so that continuous improvements and innovations can be undertaken for a sustainable market performance.
Developmental marketing refer to taking up marketing programmes keeping the development objective in mind and using various managerial and other inputs of marketing to achieve these objectives.
Media, both traditional as well as the modern media, is used as a marketing strategy.
Unique Selling Propositions (USP) involve presenting a theme with the product to attract the client to buy that particular product. For examples, some of famous Indian Farm equipment manufactures have coined catchy themes, which they display along with the products, to attract the target client, that is the farmers. English version of some of such themes would read like:
- The heartbeats of rural India
- With new technique for a life time of company
- For the sake of progress and prosperity
Extension Services denote, in short, a system of attending to the missing links and providing the required know-how.
Ethics in Business. form, as usual, an important plank for rural markets and rural marketing.
Partnership for sustainability involve laying and building a foundation for continuous and long lasting relationship.
‘'"Building sustainable market linkages for rural products: Industry’s role, scope, opportunities and challenges""
Introduction: Rural products of India are unique, innovative and have good utility and values. Large number of these rural products (like handicraft items, food products, embroidery, clothes " other products) sustains a significant segment of the population in the rural areas. Several attributes of rural products can be identified, for which, it has a demand in the market. Out of the lots, ‘ethnic origin’ and ‘indigenous design " appearance’ are two traits of rural products, attracting a premium in the market. But, contrary to this, the non-uniformity of rural products (from one another) and lack of its quality control measures has been creating a negative demand. Besides, the small sized and dispersed production units of these rural products hinder realization of the economies of scale in marketing and result in high transaction costs per unit of output. Niche-based products have no local market. Products in local use are also not marketed horizontally; they often first travel down to market through a long chain of intermediaries and then up to more difficult locations in the rural areas. In the process, the people in rural areas suffer from both low prices as producers and high prices as consumers. In this conflict, rural products loss its equilibrium and the supply side becomes exponentially high. Because of this hazard, rural entrepreneurs face acute economic loss and rural markets become stagnant. Therefore, there is an emergent need for Building sustainable market linkages for rural products, so that, it can be connected to larger markets and farmers can get a sustainable livelihood.
Market linkages for rural products: There are, broadly speaking, three ways in which they can be connected to the markets. They can do it on their own — through cooperatives. Or, the state can do it for them — through its procurement engines. Stages one and two, in a manner of speaking. Today, developmental thinking on market linkages has reached stage three — linkages through companies or industries.
Across India, previous attempts to create such linkages have floundered. Take Assam and other eastern states itself. Around the Eighties, the state government here decided that cooperatives were a great way to consolidate its political base. Loans went to the undeserving. Debts were written off. The institutions slowly got corrupted. As for the linkages provided by the state, these offer uncertain sustainability. Given this context, one can conclude that profit-oriented industry linkages are a more sustainable, more scalable alternative. In this scenario, companies can use the social infrastructure (the self help group et al) as an alternative procurement and distribution chain and vise versa.
Industry’s role in building market linkages: To make an effective market linkage, industries have to play as an engine of market, which can generate a brand image of the rural products. This initiative of industries will also strengthen the backward and forward linkages of the rural market, besides, accelerating the innovations of the rural products. Definitely, this strategy will also give a remarkable dividend to the industries " profit making companies. In micro level, it is observed that to create a sustainable market linkage for rural products, industries can develop an ecosystem of Self Help Groups (SHGs) by involving the local communities through village level empowerment. It is nothing less than the next phase in the democratization of commerce. Under this paradigm, industries can create a network with viable marketing channels covering all the linkages from villages to the global level. This architecture provides the right value of procurement through the village procurement centres and rural entrepreneurs can sell their products faster with better price realization. This model is also capable of generating a consumer business and an output business in a win-win scenario, where rural producers can get a wide marketing horizon and the industries shall get a new, lower cost ‘salesforce’. Another role of industries in building market linkages for agro-based rural products can be the ‘dynamic contract farming’. If a conventional industry can kick off a contract farming business, and export niche horticulture crops like cucumbers, the small and marginal farmers who could grow these small cucumbers would make Rs 30,000 in profits in a year. KRBL, one of India’s largest basmati exporters, has contract farming agreements with 24,000 farmers; Global Green buys from about 12,000 farmers. Moreover, in the current era of information technology, industry and private companies can also creatively use ICT for building sustainable marketing linkages. This approach creatively leverages information technology (IT) to set up a meta-market in favour of small and poor producers/rural entrepreneurs, who would otherwise continue to operate and transact in ‘unevolved" markets where the rent-seeking vested interests exploit their disadvantaged position. ITC e Choupal is the best example in this context. Through creative use of Information Technology, ITC eChoupal has been creating sustainable stakeholder value by reorganizing the agri-commodity supply chains simultaneously improving the competitiveness of small farmer agriculture and enhancing rural prosperity. eChoupal also sidesteps the value-sapping problems caused by fragmentation, dispersion, heterogeneity and weak infrastructure. ITC takes on the role of a Network Orchestrator in this meta-market by stitching together an end-to-end solution. It eliminated the traditional ‘mandi" system which involved lot of middlemen as a result of which farmers failed to get the right value for their produce. The solution simultaneously addresses the viability concerns of the participating companies by virtually aggregating the demand from thousands of small farmers, and the value-for-money concerns of the farmers by creating competition among the companies in each leg of the value chain.
Scope " opportunities: The basic scope of this novel initiative will be the mutual benefits of the rural entrepreneurs and industries. The entrepreneurs – primary beneficiaries, SHGs – bridge with the community, participating companies/industries and rural consumers have befitted through a robust commercial relationship. These models of marketing linkages demonstrate a large corporation which can play a major role in reorganizing markets and increasing the efficiency of a rural product generation system. While doing so it will benefit farmers and rural communities as well as shareholders. Moreover, the key role of information technology—provided and maintained by the industry/company for building linkages, and used by local farmers—brings about transparency, increased access to information, and rural transformation. Besides, this strategy of market linkage, addresses the challenges faced by rural entrepreneurs due to institution voids, numerous intermediaries and infrastructure bottlenecks. Moreover, the prime scope of this model is the creation of opportunities for the rural entrepreneurs for product differentiation and innovation by offering them choices. Because of this sustainable market linkages, rural producers can participate in the benefits of globalization and will also develop their capacity to maintain global quality standard. Nonetheless, it creates new stakeholders for the industry sector. And subsequently, they become part of the firms’ core businesses. The involvement of the private /industry sector at the rural product and market development can also provide opportunities for the development of new services and values to the customers, which will find application in the developed markets. It will be worth mentioning that building a sustainable market linkage through industry’s intervention will also empower the rural mass (producers, farmers " entrepreneurs) to cope with socio-economic problems in the rural society and will ensure economic self –reliance.
Challenges: There are significant challenges to the entire process the most important being the capacity building of the rural entrepreneurs. For decades, the entrepreneurs associated with very conventional/traditional knowledge of business, humiliation with government, so they are likely to look at these initiatives with skepticism. Only consistent performance can convince the skeptics. Therefore, the industries must play a catalytic role to cope with this challenge and should also train the entrepreneurs to develop their managerial and IT skills. On the other hand, the products of the existing and popular brand also stand as threat to the rural products. These global giants (brand) may try to suppress the rural products in the markets with its communication hype. Therefore, developing alternative and additional market linkages for these products is an absolute necessity. Moreover, the low volumes of rural products, high operating cots, high attrition, and absence of local know how and relationships may also create problem in the process. Henceforth, it is essential to make a way out to cope with these odds.
Conclusion: These issues gain added complexity under globalization, where markets are characterized by extreme competition and volatility. While rural products has been perceived traditionally as catering to the local market, or at best, to a wider national market through limited formal channels, the reality of globalization since the 1990s introduced a new dimension to the market for such products. The issue of rural product generation through industrialization, therefore, needs to be viewed from a new angle and on far more scientific lines. The core of a scientific approach is to understand the market opportunities for rural products along with the country"s development priorities and to chalk out a strategy where rural industries have an important role to play. While rural products are forced to increasingly become part of global supply chains, these products need to adapt themselves, not only according to the changing tastes of the national market, but also according to changes in tastes in the international market. Therefore, a process is essential to explore the market linkages and capacity building for SHGs through a bottom up approach and continuous dialogue with stakeholders of rural enterprise. This process should ensure the participation of rural people as consumers and producers in the globalization mechanism, with better livelihoods and global access to markets. The real challenge of building a sustainable market linkage starts here.
Bengal
From Wikipedia, the free encyclopedia
Bengal (Bengali: বঙ্গ Bôngo, বাংলা Bangla, বঙ্গদেশ Bôngodesh or বাংলাদেশ Bangladesh), is a historical and geographical region in the northeast of South Asia. Today it is mainly divided between the independent nation of Bangladesh (previously East Bengal), and the state of West Bengal in India, although some regions of the previous kingdoms of Bengal (during local monarchical regimes and British rule) are now part of the neighboring Indian states of Bihar, Tripura and Orissa. The majority of Bengal is inhabited by Bengali people (বাঙালি Bangali) who speak Bengali (বাংলা Bangla).[citation needed]
The region of Bengal is one of the most densely populated regions on earth, with a population density exceeding 900/km². Most of the Bengal region lies in the low-lying Ganges–Brahmaputra River Delta or Ganges Delta, the world"s largest delta. In the southern part of the delta lies the Sundarbans—the world"s largest mangrove forest and home of the Bengal tiger. Though the population of the region is mostly rural and agrararian, two megacities, Kolkata (previously Calcutta) and Dhaka, are located in Bengal. The Bengal region is notable for its contribution to the socio-cultural uplift of Indian society in the form of the Bengal Renaissance, and revolutionary activities during the Indian independence movement.
Etymology and ethnology
The exact origin of the word Bangla or Bengal is unknown, though it is believed to be derived from the Dravidian-speaking tribe Bang that settled in the area around the year 1000 BC.[6]
Other accounts speculate that the name is derived from Vanga(বঙ্গ bôngo), which came from the Austric word “Bonga" meaning the Sun-god. The word Vanga and other words speculated to refer to Bengal (such as Anga) can be found in ancient Indian texts including the Vedas, Jaina texts, the Mahabharata and Puranas. The earliest reference to “Vangala" (বঙ্গাল bôngal) has been traced in the Nesari plates (805 AD) of Rashtrakuta Govinda III which speak of Dharmapala as the king of Vangala.[7]
Some accounts claim that the word may derive from bhang, a preparation of cannabis which is used in some religious ceremonies in Bengal.[1][2]
The Proto-Australoids were one of the earliest inhabitants of Bengal.[8] Dravidians migrated to Bengal from the south, while Tibeto-Burman peoples migrated from the Himalayas,[8] followed by the Indo-Aryans from north-western India. The modern Bengali people are a blend of these people. Pathans, Iranians, Arabs and Turks also migrated to the region in the late Middle Ages while spreading Islam.
Durga Puja
From Wikipedia, the free encyclopedia
Durga Puja (Bengali: দুর্গা পূজা, ‘Worship of Durga’), also referred as Durgotsab (Bengali: দুর্গোৎসব, ‘Festival of Durga’) is an annual Bengali festival that celebrates worship of Hindu goddess Durga. It refers to all the five days observed as Sashthi , Maha Saptami, Mahashtami, Maha Nabami and Bijoya Dashami. The dates of Durga Puja celebrations are set according to traditional Bengali Calendar and the fortnight corresponding the festival is called Debi Pokkho (Bengali: দেবী পক্ষ, ‘Fortnight of the Goddess’). Debi Pokkho is preceded by Mahalaya (Bengali: মহালয়া), the last day of the previous fortnight Pitri Pokkho (Bengali: পিতৃ পক্ষ, ‘Fortnight of the Forefathers’), and is ended on Kojagori Lokkhi Puja (Bengali: কোজাগরী লক্ষ্মী পূজা, ‘Worship of Goddess Lakshmi on Kojagori Full Moon Night’)
Durga Puja is widely celebrated in West Bengal and Tripura where it is a five-day annual holiday. Not only it is the biggest Hindu festival celebrated throughout the State, but also the most significant socio-cultural event in Bengali society. Apart from West Bengal, Durga Puja is also celebrated in Assam, Bihar, Jharkhand, Orissa and in some parts of India including Delhi, Maharashtra, Gujarat, Punjab, Kashmir, Karnataka and Kerala. Durga Puja is also celebrated as a major festival in Nepal and Bangladesh. Nowadays, many non-residential Bengali cultural organizations arrange for Durgotsab in the countries like United States of America, United Kingdom, Australia, Germany, France, Kuwait etc also. In 2006, a grand Durga Puja ceremony was held in the Great Court of the British Museum. [1]
The prominence of Durga Puja increased gradually during the British Raj in Bengal. After the Hindu reformists resemble Durga with India, she had become an icon for the Indian independence movement. On the first quarter of 20th Century, the tradition of Baroyari or Community Puja was popularised due to this. After independence, Durga Puja became one of the largest celebrated festivals in the whole world.
Durga Puja includes the worships of Shiva, Lakshmi, Ganesha, Saraswati, Kartikeya and Mahishasura also. Modern tradition have come to include the display of decorated pandals and artistically depicted idols of Durga, exchange of Bijoya Greetings and publication of Puja Annuals.
[edit] Names
In Bengal, Durga Puja is also called Akalbodhan (Bengali: অকালবোধন, ‘untimely awakening of Durga"), Sharadiya Puja (Bengali: শারদীয়া পূজা, ‘autumnal worship’), Sharodotsab (Bengali: শারদোৎসব ‘festival of autumn’), Baro Puja (Bengali: বড় পূজা, ‘grand puja’), Maayer Pujo (Bengali: মায়ের পুজো, ‘worship of the Mother) or only referred as Puja or Pujo. In East Bengal (now Bangladesh), Durga Puja was used to celebrated as Bhagabati Puja. It is also called Durga Puja in Bihar, Uttar Pradesh, Delhi and Madhya Pradesh. [2]
Durga Puja is called Navratri Puja in Gujarat, Punjab and Maharashtra[3], Kullu Dussehra in Kullu Valley, Himachal Pradesh[4], Mysore Dussehra in Mysore, Karnataka[5] and Bommai Kolu in Tamil Nadu, Kerala and Andra Pradesh[6].
[edit] Durga puja
The worship of Durga in the autumn (শরৎ Shôrot) is the year"s largest Hindu festival of Bengal. Durga Puja is also celebrated in Nepal and Bhutan according to local traditions and variations. Puja means “worship," and Durga"s Puja is celebrated from the sixth to tenth day of the waxing moon in the month of Ashwin (আশ্বিন Ashshin), which is the sixth month in the Bengali calendar. Occasionally however, due to shifts in the lunar cycle relative to the solar months, it may also be held in the following month, Kartika (কার্তিক Kartik). In the Gregorian calendar, these dates correspond to the months of September and October.
In the Krittibas Ramayana, Rama invokes the goddess Durga in his battle against Ravana. Although she was traditionally worshipped in the spring, due to contingencies of battle, Rama had to invoke her in the autumn akaal bodhan. Today it is this Rama"s date for the puja that has gained ascendancy, although the spring puja, known as Basanti Puja [One of the oldest "sabeki" Basanti Puja held every year at spring in Barddhaman Pal Bari more details for more details]], is also present in the Hindu almanac. Since the season of the puja is শরৎ Shôrot autumn, it is also known as শরদিয়া Shôrodia.
The pujas are held over a ten-day period, which is traditionally viewed as the coming of the married daughter, Durga, to her father, Himalaya"s home. It is the most important festival in Bengal, and Bengalis celebrate with new clothes and other gifts, which are worn on the evenings when the family goes out to see the ‘pandals" (temporary structures set up to venerate the goddess). Although it is a Hindu festival, religion takes a backseat on these five days: Durga Puja in Bengal is a carnival, where people from all backgrounds, regardless of their religious beliefs, participate and enjoy themselves to the hilt.
[edit] Kolkata
In Kolkata alone more than two-thousand pandals are set up, all clamouring for the admiration and praise of the populace. The city is adorned with lights. People from all over the country visit the city at this time, and every night is one mad carnival where thousands of people go ‘pandal-hopping" with their friends and family. Traffic becomes a nightmare, and indeed, most people abandon their vehicles to travel by foot after a point. A special task force is deployed to control law and order.
[edit] Siliguri
Durga Puja 2007 of Saktigarh Uttjal Sahgha, Siliguri.
Hundreds of puja pendal are set up every year in the siliguri mahakuma area. Many attractive colourful pandal, glorious “Protima", and colorful lighting create joy for visitors. During the puja period, visitors come here from all over the world. The city is adorned with lights. Every day visitors come out on the roads with their family and friends. They enjoy the festival through the night.
[edit] Origin of the autumnal ceremony ‘Sharadiya"
The actual worship of the Goddess Durga as stipulated by the Hindu scriptures falls in the month of Chaitra, which roughly overlaps with March or April. This ceremony is however not observed by many and is restricted to a handful in the state of West Bengal.
The more popular form, which is also known as Sharadiya (Autumnal) Durga Puja, is celebrated later in the year with the dates falling either in September or October. Since the Goddess is invoked at the wrong time, it is called “Akaal Bodhon" in Bengali.
The first such Puja was organised by Raja Nabakrishna Deb of the Shobhabazar Rajbari of Calcutta in honour of Lord Clive in the year 1757. The puja was organised because Clive wished to pay thanks for his victory in the Battle of Plassey. He was unable to do so in a Church because the only church in Calcutta at that time was destroyed by Siraj-ud-Daulah. Indeed many wealthy mercantile and Zamindar families in Bengal made British Officers of the East India Company guests of honour in the Pujas. The hosts vied with one another in arranging the most sumptuous fares, decorations and entertainment for their guests. This was deemed necessary since the Company was in charge of a large part of India including Bengal after the Battles of Plassey and Buxar.
[edit] History
Godess Durga, in one of the Pandals of Calcutta, now Kolkata.
A considerable literature exists around Durga in the Bengali language and its early forms, including avnirnaya (11th century), Durgabhaktitarangini by Vidyapati (14th century), etc. Durga Puja was popular in Bengal in the medieval period, and records exist of it being held in the courts of Rajshahi (16th century) and Nadia district (18th century). It was during the 18th century, however, that the worship of Durga became popular among the landed elite of Bengal, Zamindars. Prominent Pujas were conducted by the landed zamindars and jagirdars, enriched by British rule, including Raja Nabakrishna Deb, of Shobhabajar, who initiated an elaborate Puja at his residence. Many of these old pujas exist to this day. Today, the culture of Durga Puja has shifted from the princely houses to Sarbojanin (literally, “involving all") forms. The first such puja was held Guptipara - it was called barowari (baro meaning twelve and yar meaning friends)
Durga puja mood starts off with the Mahishasuramardini" – a radio programme that has been popular with the community since the 1950s. While earlier it used to be conducted live, later a recorded version began to be broadcast. Bengalis traditionally wake up at 4 in the morning on Mahalaya day to listen to the enchanting voice of the late Birendra Krishna Bhadra and the late Pankaj Kumar Mullick on All India Radio. as they recite hymns from the scriptures from the Devi Mahatmyam or Chandi.
During the week of Durga Puja, in the entire state of West Bengal as well as in large enclaves of Bengalis everywhere, life comes to a complete standstill. In playgrounds, traffic circles, ponds — wherever space may be available — elaborate structures called pandals ‘are set up, many with nearly a year"s worth of planning behind them. The word pandal means a temporary structure, made of bamboo and cloth, which is used as a temporary temple for the purpose of the puja. While some of the pandals are simple structures, others are often elaborate works of art with themes that rely heavily on history, current affairs and sometimes pure imagination.
Somewhere inside these complex edifices is a stage on which Durga reigns, standing on her lion mount, wielding ten weapons in her ten hands. This is the religious center of the festivities, and the crowds gather to offer flower worship or pushpanjali on the mornings, of the sixth to ninth days of the waxing moon fortnight known as Devi Pakshya (lit. Devi = goddess; Pakshya = period; Devi Pakshya meaning the period of the goddess). Ritual drummers – dhakis, carrying large leather-strung dhak –– show off their skills during ritual dance worships called aarati. On the tenth day, Durga the mother returns to her husband, Shiva, ritualised through her immersion into the waters –– Bishorjon also known as Bhaashan and Niranjan
Today"s Puja, however, goes far beyond religion. In fact, visiting the pandals recent years, one can only say that Durgapuja is the largest outdoor art festival on earth. In the 1990s, a preponderance of architectural models came up on the pandal exteriors, but today the art motif extends to elaborate interiors, executed by trained artists, with consistent stylistic elements, carefully executed and bearing the name of the artist.
Image of Durga in an early 19th Century lithogragh.
The sculpture of the idol itself has evolved. The worship always depicts Durga with her four children, and occasionally two attendant deities and some banana-tree figures. In the olden days, all five idols would be depicted in a single frame, traditionally called pata. Since the 1980s however, the trend is to depict each idol separately.
At the end of six days, the idol is taken for immersion in a procession amid loud chants of ‘Bolo Durga mai-ki jai" (glory be to Mother Durga") and ‘aashchhe bochhor abar hobe" ("it will happen again next year") and drumbeats to the river or other water body. It is cast in the waters symbolic of the departure of the deity to her home with her husband in the Himalayas. After this, in a tradition called Vijaya Dashami, families visit each other and sweetmeats are offered to visitors (Dashami is literally “tenth day" and Vijay is “victory").
Durga Puja is also a festivity of Good (Ma Durga) winning over the evil (Maheshasoora the demon). It is a worship of power of Good which always wins over the bad.
[edit] Evolution of the Community or Sarbajanin puja
Initially the Puja was organised by affluent families since they had the money to organize the festival. During the late 19th and early 20th century, a burgeoning middle class, primarily in Calcutta, wished to observe the Puja. They created the community or Sarbojanin Pujas.
These Pujas are organized by a committee which represents a locality or neighbourhood. They collect funds called “chaanda" through door-to-door subscriptions, lotteries, concerts etc. These funds are pooled and used for the expenses of pandal construction, idol construction, ceremonies etc. The balance of the fund is generally donated to a charitable cause, as decided by the committee. Corporate sponsorships of the Pujas have gained momentum since the late 1990s. Major Pujas in Calcutta and in major metro areas such as Delhi and Chennai now derive almost all of their funds from corporate sponsorships. Community fund drives have become a formality.
Despite the resources used to organise a Puja, entry of visitors into the Pandal is generally free. A few Puja conducted in Gurgaon by wealthy Bengalis charge a fee. Pujas in Calcutta and elsewhere experiment with innovative concepts every year. Communities have created prizes for Best Pandal, Best Puja, and other categories.when you do puja you get blessed.
[edit] Creation of the Idols
The entire process of creation of the idols from the collection of clay to the ornamentation is a holy process, supervised by rites and other rituals. On the Hindu date of Akshaya Tritiya when the Ratha Yatra is held, clay for the idols is collected from the banks of a river, preferably the Ganges. After the required rites, the clay is transported from which the idols are fashioned. An important event is ‘Chakkhu Daan", literally donation of the eyes. Starting with Devi Durga, the eyes of the idols are painted on Mahalaya or the first day of the Pujas. Before painting on the eyes, the artisans fast for a day and eat only vegetarian food.
Many Pujas in and around Calcutta buy their idols from Kumartuli (also Kumortuli), an artisans" town in north Calcutta.
[edit] Durga puja in other parts of India
[edit] Maharashtra and Goa
In Maharashtra, Durga Puja is an enjoyable occasion. Puja is performed each day and devotees do not remove the flower garland that is put each day on the idol or image of the deity. After nine days, all nine garlands are removed together. Young girls who have not attained maturity are invited to eat, play games, dance and sing. An elephant is drawn with rangoli, and the girls play guessing games. Then they are fed a meal of their choice.
In Goa great festivities take place in the temples of shree Shantadurga , shree Mhalasa Narayani and shree Vijayadurga.
[edit] Punjab
People of Punjab strictly observe Navratri. Some Punjabis have only milk for seven days before breaking the fast on ashtami or navami. They worship Durga Ma and do the aarti at home. Some of them have fruit or a complete meal only once a day. Intoxicating drinks or meat, and other forms of entertainment are completely avoided. At the end of the fast, devotees feed beggars or worship little girls who spell the Shakti of the Mother Goddess.
[edit] Orissa
Orissa was part of the larger Bengal Presidency before it attained statehood in 1936. Many Bengali families had settled in Orissa, especially Cuttack, the erstwhile capital city. They were engaged in business or worked for the Government.
The first recorded Durga Puja in the state is said to have been in the year 1832 in the Kazibajaar area of Cuttack. The festival found favour among the Oriyas who assisted Bengali families in the organization of the Pujas. Due to differences which cropped up in later years, the Oriya people chose to organise and celebrate the Puja independently.
A pandal in Orissa is called “Merrha". For many years, the most expensive installation was the ChaandiMerrha (Chaandi means Silver) of Choudhuri Bajaar area of Cuttack. The ornamentation was done entirely in silver. A substantial increase in funding has led to the gold plating of the ornamentation. Now it is known as “SunaMerrha" (Suna means Gold). A few other Pujas in Cuttack now have silver ornaments, too.
The Durga Puja festivities are also prominient in Maa Cuttack Chandi temple. Maa Cuttack Chandi is the presiding deity of Cuttack. The goddess popularly called as Maa Katak Chandi, sits and rules on the heart of the ancient city. She is worshiped as Bhubaneswari. Maa Chandi is worshipped in various incarnations of Durga during the puja. In Cuttack, people strongly believe Maa Katak Chandi as ‘The Living Goddess".
The largest Pujas are held in Bhubaneswar. Shaheed Nagar, Nayapalli and Rasulgarh spend the most on the idols, decorations, lighting, and other elements.
One reason for the wide acceptance of Durga Puja is the importance of